On this day in Hip Hop history, Long Island rap duo EPMD released their third studio album Business As Usual under Def Jam Records. Although upon its released it wasn’t as commercially popular as its two previous albums, this album is still considered to be a success.
During the year of its release, Business As Usual peaked at #36 on the Billboard 200 and claimed the #1 spot on the Top R&B/Hip Hop chart. The album was certified gold on May 7, 1991 and in 1998.
Although the project is titled Business as Usual, the albums spund was much different than the duos previous two releases The production on their first two projects consisted mostly of samples and simple drum patterns. On Business as Usual the sound is more complex and the drum patterns are more involved. Erick and Parrish stepped the game up and ventured away from the tradition sample heavy beats that were prominent in New York during this era.