There are two generations of American adults now who have grown up with hip-hop. Grown up with artists like 2Pac and Notorious B.I.G. held up as cultural icons; with hip-hop in movies and television shows; with rap songs being played in stadiums and with a president who knows Jay Z and Ludacris.

Veteran emcee Scarface is using a gentrification analogy to describe a conspiracy to make “Elvis the face of hip-hop” within 20 years. In the musical equivalent of an urban renewal scam, white executives have turned the rap hood into an intellectual ghetto filled with buffoonery, violence and drugs. Once hip-hop is near death, they will bring in white hipster rappers to “revitalize” and “save” the culture. Black rappers, Scarface tweeted, could become the hip-hop generation’s Chuck Berrys.

Dove Clark, a journalist, brand development specialist and founder of Tygereye Entertainment and, acknowledges that the roots of hip-hop culture are intertwined with black culture. Clark has been creatively involved in hip-hop since 1982 and on the business side for the last 15 years, which means she’s witnessed many artists come and go. Check out an article by about being white in hip hop today below.

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