Hip Hop Caucus is a national, non-profit and non-partisan organization that connects the Hip Hop community to the civic process, builds power and creates positive change. We advocate for democracy and voting rights, climate change, civil and human rights, and economic justice both in policy and through our grassroots infrastructure.
- We organize 14 – 40 year-olds, who identify with Hip Hop Culture, and share values of justice and equity. We connect the Hip Hop community to the political process to build power and create change.
- We create platforms for cultural and grassroots leaders to use their voices, creative talents, and networks to educate, energize and mobilize people and communities.
- Through partnerships with artists, creatives, celebrities, and media we create content and share it through cultural channels reaching millions of people and inspiring action. It’s not only large audiences that we engage, we are intentional about engaging our communities on the frontlines of injustice.
- We source solutions for local to global challenges from our communities, and advocate for them to decision-makers and influencers. We partner with a broad range of organizations, and we have a respected presence in the halls of the U.S. Congress, Federal Agencies, State Legislatures, and the United Nations.
Hip Hop Caucus is hiring an Artist Relations Director to develop, maintain, and grow celebrity and influencer relationships for partnerships in content, PR/Media/Marketing, and as spokespeople and advocates for campaigns and projects. The role reports to the Storytelling and Communications Senior Director, often interacting with the Executive Director.
Essential duties and responsibilities include but are not limited to:
- Develop and maximize mutually beneficial relationships with Hip Hop Caucus Influencers, including artists, actors, media personalities, athletes, and social media influencers.
- Develop relationships with emerging talent and social media influencers, including organizing cultivation events and meetings. Build an internal system to groom talent who align with the organization’s voice and vision.
- Keep finger on the pulse of artists’, influencers’ and athletes’ interests in advocacy, social movements and specific issue passions.
- Identify and engage artists/influencers to donate their time as spokespeople and/or to use their platforms for specific advocacy campaigns or to get out the vote.
- Inspire artists/influencers to proactively partner with us on our campaigns or to engage with us on bespoke campaigns for issues/projects about which they are passionate.
- Thoroughly vet and book talent (e.g. celebrities, influencers, experts and real people) for podcasts, custom video and photo shoots, actions, events, and social media influencer campaigns. Ensure talent is on brand and delivers against campaign strategy and budget.
- Prepare and brief artists/influencers/talent on issues, messaging, and nonpartisan election activities, so they are equipped to represent the organization in spokesperson roles.
- Act as chief talent liaison for all shoots and in person events and appearances.
- Develop and maintain strong professional relationships with talent, publicists, managers, agents, and production teams.
- Work with the production and digital departments to build detailed external facing creative briefs (for talent, agents and/or managers) outlining full creative direction, scope of work, usage, deliverables, etc.
- Play integral role in the content development process by casting appropriate talent into content that elevates the story, voice and audience engagement of all HHC programming
- Negotiate financial and contractual terms and work closely with legal in preparing, administering, and executing contracts.
- Ensure timely delivery of influencer assets for approval and execution and coordinate logistics based on talent contracts.
- Produce materials following campaign execution with recap, ROI and performance metrics.
Knowledge, Skills, & Abilities:
- Strong interest in advocacy and fluency in Hip Hop culture.
- Deep understanding of audiences, trends and insight, with the ability to apply this knowledge to all projects.
- Avid consumer of media and social media, with a proven understanding how to plan content roll out across a range of social platforms.
- Familiarity with the current talent scene across all creator categories. Network of relationships across the talent community (agents, managers, publicists etc.).
- Experience with influencer costs, factors that drive fees and how to adjust scope of services in a negotiation.
- Familiarity with SAG-AFTRA talent regulations, policies, and FTC sponsor guidelines.
- Ability to think creatively and independently, as well as collaboratively.
- Excellent written and verbal communications skills.
- Must be able to manage time well, stay organized, and pay attention to detail.
- Willingness to travel as needed.
- Bachelor’s degree
- 7 years’ experience selecting, booking and managing talent, ideally in Media/Public Relations
- Experience in digital, television or film a plus.
- Experience in issue advocacy a definite plus.