Storytelling & Communications Senior Director

 

Hip Hop Caucus is a national, non-profit and non-partisan organization that connects the Hip Hop community to the civic process, builds power and creates positive change. We advocate for democracy and voting rights, climate change, civil and human rights, and economic justice both in policy and through our grassroots infrastructure.

  • We organize 14 – 40 year-olds, who identify with Hip Hop Culture, and share values of justice and equity. We connect the Hip Hop community to the political process to build power and create change.
  • We create platforms for cultural and grassroots leaders to use their voices, creative talents, and networks to educate, energize and mobilize people and communities.
  • Through partnerships with artists, creatives, celebrities, and media we create content and share it through cultural channels reaching millions of people and inspiring action. It’s not only large audiences that we engage, we are intentional about engaging our communities on the frontlines of injustice. 
  • We source solutions for local to global challenges from our communities, and advocate for them to decision-makers and influencers. We partner with a broad range of organizations, and we have a respected presence in the halls of the U.S. Congress, Federal Agencies, State Legislatures, and the United Nations.

Hip Hop Caucus is a multi-issue organization and organizes its campaigns, issue advocacy and storytelling and communications across four platforms:

Strengthening Democracy – Respect My Vote! campaign

We register, educate, and mobilize voters through our non-partisan “Respect My Vote!” campaign. We fight against attacks on voting rights and advocate for election system reforms that make voting easier. We empower returning citizens who can vote and advocate for full enfranchisement in all 50 states. Visit RespectMyVote.com.

Climate Change and Environmental Justice – Think 100% platform

We advocate for climate action that will stop and reverse the impacts of the climate crisis that are happening now from the perspective of BIPOC communities for which pollution and climate impacts are life and death issues. Think 100% is our climate justice communications and activism platform. Visit Think100Climate.com.

Civil and Human Rights – Good Trouble Dept.

From police violence and criminal justice reform, to quality public education, healthcare, immigration, Indigenous rights, women’s rights, LGBTQ rights, and racial justice, we lead and act as allies on the most critical civil and human rights issues of today.

Economic Justice – Justice Paid in Full platform

We advocate for an economy that works for everyone. We promote divest-invest strategies pulling money out from industries that harm our communities and investing in economically, socially, and environmentally empowering solutions. We stand with activists demanding good jobs, access to capital for communities locked out of industries, and fair housing.

For more information on Hip Hop Caucus, please visit www.hiphopcaucus.org.

Responsibilities:

Essential duties and responsibilities include but are not limited to:

 

  • Drive the vision, strategy, and execution of HHC’s storytelling and communications work, which is focused on shaping and shifting narratives in media and culture that have the power to expand public and political will for the organizations’ advocacy agenda.
  • Oversee the storytelling communications strategies for HHC’s issue platforms and campaigns.
  • Lead and direct HHC’s branding and marketing strategies, successfully positioning the organization among its key audiences and communities.
  • Create organizational, issue, campaign, and project messaging, based on audience insights, consultation with internal and external experts, and input from relevant internal departments; and oversee the appropriate and consistent use of messaging by leadership, staff, volunteers, and stakeholders.
  • Lead and ensure effective collaboration amongst the communications functions and departments which includes Digital (social, websites and online presence), Production (video, film, music, podcasts), Public Relations (earned media), Artist/Influencer Relations, managing the four Directors of these departments.
  • Provide communications leadership to campaigns and advocacy departments, which include: Organizing, Field and Public Policy.
  • Partner with the Development (Fundraising) department on strategic donor marketing and communications campaigns and projects.
  • Conceive of and establish strategic partnerships for content distribution that reaches desired audiences.
  • Build new internal systems and processes as needed for an expanding organization and internal production house.
  • Oversee and ensure full adherence to legal parameters for the organization in terms of non-profit advocacy and lobbying, as well licensing and production for content use and dissemination.
  • Establish and drive a multi-channel communications strategy and calendar aligned with HHC’s branding and goals. Projects will include, interdependent short, medium and long-term marketing and communications initiatives.
  • Oversee full-cycle production of digital communications, marketing products and editorial digital video products that support HHC’s actions and programs and engage target audiences. Develop and deliver video productions, event promotions, HHC communications, and awareness/engagement campaigns.
  • Oversee distribution of content through the website, PR channels, social channels, email, print media
  • Develop an integrated plan for HHC’s engagement with the creative community (talent, producers, writers and directors) to tell stories related to social, economic and climate justice, and democracy
  • Use industry, audience and geographic research to identify messaging. Use data insights to inform communications strategy
  • Provide communications expertise and in-depth, subject specific advice to different stakeholder groups.
  • Collaborate cross-functionally with other teams to develop communications plans. Support public awareness & fundraising activities for HHC.
  • Oversee media relations strategy and public relations agency to generate awareness and buzz about HHC’s actions. Design and oversee the production of a wide variety of communications including news articles, graphics, media guides, acknowledgments, mailings, press releases, newsletters, and other information.
  • Partner with leadership to develop annual Communications budget. Ensure fiscal responsibility and spending to drive key performance indicators.
  • Develop and implement a process for tracking the impact of our communications strategies. 
  • Provide media training to President and Executive Director and/or represent the organization at conferences, meetings, and events.

Knowledge, Skills, & Abilities

  • Excellent leadership and management experience and ability.
  • Possess strong creative vision and ability to lead a creative and expert team.
  • Strong interest in advocacy and fluency in Hip Hop culture.
  • A natural storyteller with a proven ability to translate and advance advocacy initiatives across a broad spectrum of media channels
  • Demonstrated success in messaging development and management
  • Highly strategic mindset, including strong instincts and a demonstrated ability to identify media moments and opportunities, and to develop, execute and deliver on plans for growth
  • Demonstrated experience in setting and implementing innovative communications strategies; issue-based communications experience strongly preferred
  • Deep understanding of how to leverage content and storytelling to spark member action and growth, influence the media environment, and then leverage that media environment to move decision-makers
  • Commitment to racial justice and equity
  • Proven ability to communicate to multiple audiences.
  • Experience in new media, digital platforms, content production, PR, and distribution.
  • Superb storytelling skills and brand sensibility.
  • Strong track record of innovation, creativity, and the ability to influence audiences on culture change.
  • Substantial experience involving message strategy and development, both at the local and national level.
  • Strong evaluation skills and being able to shift projects and strategies based on data-driven performance
  • Excellent oral and written communication skills. Be able to analyze and synthesize complex information to produce clear and effective written documents.
  • Network of current media contacts/relationships
  • Data oriented and experienced using insights to inform decisions.
  • Collaborative and willing to roll up sleeves.
  • Able to travel when necessary.

Education/Experience:

  • Four year college degree in Communications or related field is preferred
  • Minimum 8 years previous experience in Media/Public Relations/Content/Communications field.
  • Advocacy, campaign or community organizing experience
  • Film & Television, digital video experience a plus.

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